sOn this page
- Introduction
- Who runs this
site?
- Who pays for the
site?
- What is the purpose of
the site?
- Where does the
information come from?
- What is the basis of the
information?
- How is the information
selected?
- How current is the
information?
- How does the site choose
links to other sites?
- What information about
you does the site collect, and why?
- How does the site
manage interactions with visitors?
The number of Web sites offering health-related resources grows every day.
Many sites provide valuable information, while others may have information that
is unreliable or misleading. This short guide contains important questions you
should consider as you look for health information online. Answering these
questions when you visit a new site will help you evaluate the information you
find.
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1. Who runs this site?
Any good health-related Web site should make it easy for you to learn who is
responsible for the site and its information. On this site, for example, the
National Center for Complementary and Alternative Medicine (NCCAM) is clearly
marked on every major page of the site, along with a link to the NCCAM
homepage.
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2. Who pays for the site?
It costs money to run a Web site. The source of a Web site's funding should
be clearly stated or readily apparent. For example, Web addresses ending in
".gov" denote a government-sponsored site. You should know how the site pays for
its existence. Does it sell advertising? Is it sponsored by a drug company? The
source of funding can affect what content is presented, how the content is
presented, and what the site owners want to accomplish on the site.
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3. What is the purpose of the site?
This question is related to who runs and pays for the site. An "About This
Site" link appears on many sites; if it's there, use it. The purpose of the site
should be clearly stated and should help you evaluate the trustworthiness of the
information.
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4. Where does the information come from?
Many health/medical sites post information collected from other Web sites or
sources. If the person or organization in charge of the site did not create the
information, the original source should be clearly labeled.
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5. What is the basis of the information?
In addition to identifying who wrote the material you are reading, the site
should describe the evidence that the material is based on. Medical facts and
figures should have references (such as to articles in medical journals). Also,
opinions or advice should be clearly set apart from information that is
"evidence-based" (that is, based on research results).
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6. How is the information selected?
Is there an editorial board? Do people with excellent professional and
scientific qualifications review the material before it is posted?
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7. How current is the information?
Web sites should be reviewed and updated on a regular basis. It is
particularly important that medical information be current. The most recent
update or review date should be clearly posted. Even if the information has not
changed, you want to know whether the site owners have reviewed it recently to
ensure that it is still valid.
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8. How does the site choose links to other sites?
Web sites usually have a policy about how they establish links to other
sites. Some medical sites take a conservative approach and don't link to any
other sites. Some link to any site that asks, or pays, for a link. Others only
link to sites that have met certain criteria.
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9. What information about you does the site collect, and why?
Web sites routinely track the paths visitors take through their sites to
determine what pages are being used. However, many health Web sites ask you to
"subscribe" or "become a member." In some cases, this may be so that they can
collect a user fee or select information for you that is relevant to your
concerns. In all cases, this will give the site personal information about
you.
Any credible health site asking for this kind of information should tell you
exactly what they will and will not do with it. Many commercial sites sell
"aggregate" (collected) data about their users to other companies--information
such as what percentage of their users are women with breast cancer, for
example. In some cases they may collect and reuse information that is
"personally identifiable," such as your ZIP code, gender, and birth date. Be
certain that you read and understand any privacy policy or similar language on
the site, and don't sign up for anything that you are not sure you fully
understand.
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10. How does the site manage interactions with visitors?
There should always be a way for you to contact the site owner if you run
across problems or have questions or feedback. If the site hosts chat rooms or
other online discussion areas, it should tell visitors what the terms of using
this service are. Is it moderated? If so, by whom, and why? It is always a good
idea to spend time reading the discussion without joining in, so that you feel
comfortable with the environment before becoming a participant.
1. Authoritative
Indicate the qualifications of the authors
Any medical or health
advice provided and hosted on this site will only be given by medically trained
and qualified professionals unless a clear statement is made that a piece of
advice offered is from a non-medically qualified individual or organisation.
2. Complementarity
Information should support, not replace, the doctor-patient relationship
The information provided on this site is
designed to support, not replace, the relationship that exists between a
patient/site visitor and his/her existing physician.
3. Privacy
Respect the privacy and confidentiality of personal data submitted to the
site by the visitor
Confidentiality of data
relating to individual patients and visitors to a medical/health Web site,
including their identity, is respected by this Web site. The Web site owners
undertake to honour or exceed the legal requirements of medical/health
information privacy that apply in the country and state where the Web site and
mirror sites are located.
4. Attribution
Cite the source(s) of published information, date and medical and health
pages
Where appropriate,
information contained on this site will be supported by clear references to
source data and, where possible, have specific HTML links to that data. The date
when a clinical page was last modified will be clearly displayed (e.g. at the
bottom of the page).
5. Justifiability
Site must back up claims relating to benefits and performance
Any claims relating to
the benefits/performance of a specific treatment, commercial product or service
will be supported by appropriate, balanced evidence in the manner outlined above
in Principle 4.
6. Transparency
Accessible presentation, accurate email contact
The designers of this
Web site will seek to provide information in the clearest possible manner and
provide contact addresses for visitors that seek further information or support.
The Webmaster will display his/her E-mail address clearly throughout the Web
site.
7. Financial disclosure
Support for this Web
site will be clearly identified, including the identities of commercial and
non-commercial organisations that have contributed funding, services or material
for the site.
8. Advertising policy
Clearly distinguish advertising from editorial content